Why the Shift from Rigid to Flexible Matters in 2026

Brands are being challenged to reduce material use, cut transportation emissions, and lower overall costs, all while maintaining performance and shelf appeal. Shifting from rigid to flexible packaging helps achieve these goals through lightweight designs, improved cube efficiency, and reduced supply chain impact.

Beyond sustainability benefits, flexible formats offer greater design versatility, convenience features, and faster speed-to-market. Moving away from rigid isn’t just a packaging change, it’s a strategic decision to improve efficiency, meet evolving expectations, and position brands for smarter growth.